More than this, you need to think about your commercial goals. This is an absolute must, and for us, defining our style completely revolutionized everything. To build a distinctive style, you need to identify your strengths and your aspirations for the sort of work you’d like to do more of.

Maybe you’ve completely nailed a particular technique that forms part of your signature look? Perhaps you have a love of geometric designs – or maybe all of your work features certain stones or finishes? Look for a consistency in your style – it’ll be in there somewhere!

However, there may be characteristics of your work which shine through in your style and these should be things that you are truly amazing at. First things firstĪ distinctive style does not mean that all of your work looks exactly the same. All of this comes from having a strong and distinctive sense of style, and that’s what I want for you too. It enables you to do your very best work, and makes your business so much stronger. It’s so immensely rewarding and liberating to have people seek you out for the style that only you can deliver. That has been the catalyst in transforming Ditto from a business struggling to be taken seriously, taking on any work that paid the bills, to one with clients coming from across the world to work with us. If there’s one thing that’s made winning business immeasurably easier for our branding agency it’s been developing and showcasing a clear signature style. You might be winning lots of work right now through friends, and their friends… but is it the work that makes your spirit soar? Or is it yet another request for a replica of something they’ve seen elsewhere? It’s the same for most creative businesses. Having worked with a number of jewellers over the years, I know you face the same battles. So if you’re in the position of evolving your business or trying to break out of the rut of people just not ‘getting’ what you do, read on. This is a tale of transformation, rooted in my experience of developing our own creative style and freeing us up to do our very best work for people who adore what we do.

How to create your signature style